| Last updated 970324 by Alex Funk DESIGN | Why should I advertise on the internet? | ||||||||
| The MEDIUM | COST | ON TARGET? | AUDIENCE SIZE | DETAIL | DURA- BILITY |
COLOR | SOUND | INTER- ACTIVITY | ENVIRO ISSUES |
|---|---|---|---|---|---|---|---|---|---|
| WORLD WIDE WEB | LOW! | GREAT! Customers self-qualify because they seek YOU | One insertion reaches a WORLD WIDE FAST GROWING audience | AS MUCH AS YOU WANT (All randomly accessable) | GREAT! 24 hours/day and only you can remove it |
NO EXTRA COST | GOOD and getting better | GREAT! Users can self-navigate your site, and contact you directly and instantly | EXCELLENT All electrons, media and display devices are re-usable |
| RADIO | Fair | Poor | Large | Very POOR | NONE | Good | ONE WAY ONLY. Users must reply another way | Much wasted radiation | |
| TV | HIGH | Good | |||||||
| PAPERS | Fair | Extra Cost | NONE | Dead trees, dioxin, lead, toxic volatile organics, photo chemicals | |||||
| 'ZINES | High | Good | Fair | Business reply envelopes? What a hassle. Prospects can stuff them with anything! | |||||
| DIRECT | Your promotion is produced. Who are you going to send it to? YOU bear the cost of qualifying customers and delivering to them. The more content you deliver, the more you pay. In some instances quantity breaks are minimal. | VERY POOR | |||||||
| SLIDES | Fair | Good | |||||||
| CATALOG on DISKETTE | Extra Cost | Toxic materials are at least re-usable | |||||||
| VIDEO CASETTE | Good | ||||||||
| MUGS | Good | Extra Cost | NONE | One Way | Fair | ||||