Last updated 970324 by
Alex Funk DESIGN
Why should I advertise on the internet?
The
MEDIUM
COSTON
TARGET?
AUDIENCE
SIZE
DETAILDURA-
BILITY
COLORSOUNDINTER-
ACTIVITY
ENVIRO
ISSUES
WORLD

WIDE

WEB
LOW! GREAT! Customers self-qualify because they seek YOU One insertion reaches a WORLD WIDE FAST GROWING audienceAS MUCH AS YOU WANT (All randomly accessable)GREAT!
24 hours/day
and only you
can remove it
NO
EXTRA
COST
GOOD and getting betterGREAT! Users can self-navigate your site, and contact you directly and instantlyEXCELLENT All electrons, media and display devices are re-usable
RADIOFairPoorLargeVery POOR NONEGoodONE WAY ONLY. Users must reply another wayMuch wasted radiation
TVHIGHGood
PAPERSFairExtra CostNONE Dead trees, dioxin, lead, toxic volatile organics, photo chemicals
'ZINESHighGoodFairBusiness reply envelopes? What a hassle. Prospects can stuff them with anything!
DIRECT
MAIL
Your promotion is produced.
Who are you going to send it to?

YOU bear the cost of qualifying customers and delivering to them. The more content you deliver, the more you pay. In some instances quantity breaks are minimal.
VERY
POOR
SLIDESFairGood
CATALOG
on
DISKETTE
Extra CostToxic materials are at least re-usable
VIDEO
CASETTE
Good
MUGSGoodExtra CostNONEOne WayFair